The Economic Power of Historic Preservation
Written by Hartman Castle Preservation
Every May, communities across the country observe Preservation Month, celebrating the places that tell the story of our past and shape our future. Here in Gunnison, Hartman Castle isn’t just a relic of local history—it’s a powerful reminder that preserving our heritage has real economic value.
At Hartman Castle Preservation Corp., we believe that restoration isn’t just about nostalgia—it’s about investment. Across the country, historic preservation has proven to generate jobs, attract investment, and revitalize neighborhoods. Gunnison has an opportunity to harness this same power by preserving one of its most iconic structures: Hartman Castle.
The Economic Engine of Historic Preservation
Historic preservation is a smart financial strategy. According to a 2011 study conducted by Clarion Associates for the Colorado Historical Foundation and History Colorado, every $1 million spent on preserving buildings in Colorado generates approximately 32 new jobs. Preservation not only generates more jobs, but it also keeps more money circulating in local economies. Rehabilitation projects typically hire local contractors, purchase materials locally, and rely on professional services like architects, engineers, and preservation specialists who live and work in the area.
In fact, 60–70% of the economic impact of preservation projects tends to remain in the community. Investing in restoring Hartman Castle benefits more than a single site—it supports a network of local workers, small businesses, and skilled professionals in the Gunnison Valley.
Preservation also makes financial sense for property owners. According to Colorado Preservation Inc. and History Colorado, homes in historic districts generally appreciate at higher rates, are less volatile in downturns, and recover more quickly after economic slumps. In places like Durango, Leadville, and Trinidad—where historic preservation has been prioritized.
Entire communities have experienced economic revival as a result.
A Magnet for Tourism and Business
Historic places are also destinations. Visitors are drawn to places with unique architecture, stories, and sense of place—features that new construction can’t replicate. Heritage tourists, in particular, tend to stay longer and spend more than other travelers. According to the Colorado Tourism Office, these visitors are motivated by authentic cultural experiences and are more likely to seek out historic sites, local museums, and community events.
Historic Preservation is Good for Business—and Our Community
Restoring Hartman Castle can help Gunnison tap further into this powerful tourism market. The castle’s distinctive architecture and romantic backstory provide the perfect setting for guided tours, special events, weddings, and cultural programs. It could become a regional draw and revenue-generating community asset with thoughtful restoration.
Businesses benefit from preservation too. Entrepreneurs increasingly seek historic buildings for retail, restaurants, and creative workspaces because these places offer character and charm that stand out in a competitive market. In fact, a study published by the National Trust for Historic Preservation found that small businesses are more likely to thrive in older, smaller buildings, where rent is often lower and the environment is more distinctive.
By preserving Hartman Castle, we’re also preserving an opportunity for future economic growth—for artisans, event planners, cultural organizations, and tourism-related businesses that could thrive alongside a restored landmark.
In short, when we invest in preservation, we’re investing in ourselves.
Preserving historic buildings is one of the most sustainable actions a community can take. The greenest building is the one that’s already built. Rehabilitation projects reduce construction waste, conserve embodied energy, and limit the environmental costs associated with demolition and new development.
As cities and towns seek ways to meet climate goals, reusing existing structures should be a priority. Restoring Hartman Castle aligns with this ethos by minimizing resource use while maximizing community benefit. Additionally, many preservation projects qualify for state and federal tax credits, making them fiscally responsible investments. In Colorado, the Historic Preservation Tax Credit provides up to 35% in credits for qualifying rehabilitation expenses—a significant incentive to help fund restoration while reducing financial risk.
Strengthening Communities Through Heritage
Perhaps most importantly, historic preservation strengthens the social fabric of our communities. It provides continuity, identity, and a sense of place. Historic sites like Hartman Castle are landmarks not just for their architectural beauty but also for the stories they tell—about the people, values, and visions that shaped Gunnison.
Restoring the castle means creating a space where history is remembered and lived. It becomes a site where residents can gather, learn, celebrate, and build community. Studies have shown that residents of communities with preserved historic places report higher levels of civic engagement and pride. In short, when we invest in preservation, we’re investing in ourselves.
Hartman Castle tells the story of Annie and Alonzo Hartman, local visionaries whose legacy still shapes our town. By restoring their home, we honor their contributions and extend that legacy for generations to come. We also designate a place in our community to dive further into the history of this area, both before and after the white settlers arrived.
What Restoration Looks Like
So, what does it take to bring Hartman Castle back to life?
The castle was once a beacon of beauty and pride. Built in 1892, it is filled with imported tile, stained glass, and architectural details unmatched in the region, brought all the way from the 1893 Chicago World’s Fair. But time and the elements have taken their toll. Today, the structure requires repair, a new roof, and utility service updates. All this will be handled once purchased.
Thanks to community support and a dedicated board of volunteers, Hartman Castle Preservation Corp. has already taken critical first steps: conducting assessments, forming partnerships, and launching fundraising campaigns. Also important: we have received approval from Gunnison County to return the Castle to commercial use. Rental income from the Castle will help support its future upkeep. With the right investment—supported by public interest, preservation tax credits, and grants—we can return the castle to its rightful place as a hub for cultural, educational, and economic activity.
A Vision for the Future
We envision a future where Hartman Castle serves as more than a historic monument. It could host tours, school programs, arts events, and small business workshops. It could be a gathering space for weddings, community meetings, and cultural celebrations. It could help educate a new generation about Gunnison’s history and inspire pride in our shared heritage.
And that’s not just a dream—it’s a practical, economically sound plan. As preservationists, we know that good stewardship of historic places pays real dividends. With careful planning, community support, and strategic funding, Hartman Castle can become a self-sustaining asset that supports Gunnison’s economy, enriches its culture, and strengthens its community.
Join Us in Making It Happen
This Historic Preservation Month, we invite you to see Hartman Castle not just as a beautiful ruin of the past, but as a cornerstone of Gunnison’s future. Restoration is within reach—but we need your help to get there!
Support from individuals, foundations, and public agencies will be key to unlocking the castle’s potential. Your involvement makes a huge difference, whether through donations, volunteer hours, professional expertise, or simply sharing our story.
Preservation is good for business, the environment, the community, and Gunnison.
Let’s make Hartman Castle a shining example of what’s possible when we honor the past while investing in the future!
Give Today!
Help save Hartman Castle and the carriage house behind it for the people of the valley that Alonzo Hartman loved. The intent is to see it used for weddings, business retreats, and social gatherings. We are in desperate need of donations to bring this Gunnison historical treasure back to life. We have had a great response to our efforts including working with the county to make it happen. Please be a part of this piece of Gunnison Valley History! All amounts large and small will be put toward the purchase. For larger amounts, please contact Hartman Castle Preservation directly at info@hartmancastle.org or send your check by mail.
Mail-In Donation
Mail checks to :
Hartman Castle Preservation Corp
PO Box 1294
Gunnison, CO 81230
Online Donation
$25.00 – $5,000.00
Please choose an amount and click “Add to Cart”.
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